Target accounts that close.
Not leads that ghost.
Account-based marketing and multi-channel outbound for B2B SaaS. We build the pipeline engine that fills your CRM with accounts that actually convert — not vanity MQLs that waste your sales team's time.
Precision outbound. Not spray and pray.
Most B2B SaaS outbound fails because it treats every prospect the same. We build a tiered ABM engine where messaging, channels, and cadence all match the account's fit and buying stage.
ICP Development & Account Tiering
We define your ideal customer profile using firmographic, technographic, and behavioral data — then tier your target accounts into one-to-one, one-to-few, and one-to-many segments so every dollar goes to the accounts most likely to close.
- Firmographic and technographic ICP scoring
- Tier 1 / Tier 2 / Tier 3 account segmentation
- Buying committee mapping by persona
- TAM/SAM/SOM analysis with account prioritization
Multi-Touch Email Sequences
Personalized outbound sequences that get replies, not spam reports. We write messaging by persona and pain point, build multi-step cadences, and A/B test subject lines, CTAs, and send times until we find what converts.
- Persona-specific messaging and value props
- 7-12 touch sequences across 21-30 days
- A/B tested subject lines and CTAs
- Deliverability monitoring and domain warm-up
LinkedIn Outreach & Social Selling
LinkedIn is where your buyers live. We build connection request sequences, content engagement plays, and InMail campaigns that warm up accounts before the first email even lands.
- LinkedIn Sales Navigator targeting and list building
- Connection request and follow-up sequences
- Content engagement and comment strategies
- Coordinated multi-channel touchpoints (email + LinkedIn)
Intent Data & Signal-Based Triggers
Stop guessing who is ready to buy. We integrate intent data providers to identify accounts actively researching your category — then trigger outreach when buying signals spike, not on arbitrary timelines.
- Bombora, G2, and 6sense intent data integration
- Website visitor identification (RB2B, Clearbit Reveal)
- Job posting and hiring signal monitoring
- Technographic change triggers (new tool adoption, stack changes)
SDR Playbooks & Call Scripts
Your SDRs need more than a list and a phone. We build the playbooks that tell them exactly who to call, what to say, how to handle objections, and when to escalate — so every call is a conversation, not a cold read.
- Persona-specific talk tracks and call scripts
- Objection handling frameworks
- Meeting booking and qualification criteria
- SDR onboarding and ramp documentation
Pipeline Attribution & Reporting
If you cannot measure it, you cannot scale it. We build the attribution model that connects every outbound touch to pipeline and revenue — so you know exactly which accounts, sequences, and channels are driving closed deals.
- Multi-touch attribution across email, LinkedIn, and ads
- CRM pipeline reporting (HubSpot, Salesforce)
- Sequence performance dashboards
- Weekly reporting with channel-level ROI
Pipeline from accounts that actually close.
Not impressions. Not clicks. Pipeline created and revenue closed from named accounts.
Reworld — Enterprise Waste Management SaaS
Built the outbound engine from scratch. Defined ICP across 3 verticals, built persona-specific sequences for VP Operations and Director of Sustainability, and integrated intent data from Bombora to trigger outreach at the right moment.
Matterway — Enterprise Process Automation
Launched targeted ABM campaign for European enterprise accounts. Built account-tiered sequences for C-suite and VP-level buyers in financial services and insurance, coordinated across email, LinkedIn, and paid media.
Stretto — Enterprise Legal & Compliance SaaS
Designed and executed multi-channel ABM campaigns targeting corporate restructuring professionals. Built sequences that adhered to strict parent company brand guidelines while still converting at enterprise scale.
From target list to booked meetings in 14 days.
No three-month strategy phase. We build your ABM engine while it is running.
ICP & Infrastructure
Define your ICP using CRM win/loss data, firmographic criteria, and technographic signals. Build tiered account lists. Set up or audit your outbound stack — domains, warm-up, sequences, CRM integration.
Messaging & Sequences
Write persona-specific sequences for each tier. Build LinkedIn outreach cadences. Create SDR call scripts and objection handlers. Everything goes live at the end of week two.
Launch & Optimize
Sequences are live. First replies come in. We monitor deliverability, A/B test messaging, adjust targeting based on engagement data, and start booking meetings from target accounts.
Scale & Compound
Double down on what works. Add new verticals and personas. Layer in intent data triggers. Build retargeting audiences from engaged accounts. The system gets smarter every week because we have real data, not assumptions.
ABM vs. Inbound vs. Outbound
They are not competing strategies. They are different tools for different situations. Here is when each one makes sense.
| ABM | Inbound | Outbound | |
|---|---|---|---|
| Best for | Named accounts with high ACV ($25K+) | Category demand that already exists | Fast pipeline from a known ICP |
| Timeline | 60-90 days to meaningful pipeline | 4-6 months to compound | 14-30 days to first meetings |
| Cost per meeting | Higher but higher close rate | Lowest at scale | Moderate, predictable |
| Works when | You know exactly who should buy | Buyers search for your category | You need pipeline now |
| Fails when | ICP is too broad or undefined | No search demand exists | Messaging is generic or untested |
| Our recommendation | Run all three. ABM for Tier 1 accounts, inbound for demand capture, outbound for fast pipeline. We build the system that coordinates them. | ||
From the founders we work with.
Over $12 million in pipeline created and more than 600 highly qualified MQLs. The impact has been truly exceptional.
PipelineRoad brought the playbook we needed. Fast, smart, accountable. They're not just doing the work, they're really in it with us.
People saw our LinkedIn ads and said 'I wanted to meet you here.' It's the first time I've experienced this with marketing support.
ABM & outbound questions
Your best accounts are talking to
your competitors right now.
One call. 30 minutes. We will map your target accounts, show you the outbound system, and tell you exactly what pipeline you should expect in 90 days.
Book a strategy call