GenSpring Family Offices

GenSpring Family Offices is a prominent multi-family office serving ultra-high-net-worth families from its headquarters in Palm Beach Gardens, Florida, with approximately $25 billion in assets under advisement. The firm provides comprehensive family office services spanning investment management, wealth planning, tax advisory, and multigenerational governance consulting. GenSpring operates within Truist Private Wealth Management (following the SunTrust and BB&T merger), combining institutional resources with the personalized approach of a dedicated family office.

Investment Strategy

GenSpring constructs customized investment portfolios for each client family based on a thorough analysis of financial objectives, risk capacity, liquidity requirements, and tax circumstances. The firm’s investment approach is goals-based, meaning portfolio construction begins with specific family outcomes (retirement security, intergenerational transfer, philanthropic impact) rather than benchmark-relative performance targets.

The firm’s investment team has access to a broad universe of institutional-quality managers across public equities, fixed income, alternatives, and real assets. GenSpring conducts independent manager research and due diligence, evaluating managers on quantitative performance, investment process consistency, risk management, and organizational stability. The firm constructs multi-manager portfolios that provide diversification across strategies, geographies, and market capitalizations.

Alternative investments represent a meaningful allocation for most GenSpring clients. The firm provides access to private equity, hedge fund, and real estate strategies that are typically available only to large institutional investors. GenSpring’s scale as a multi-family office enables it to negotiate favorable terms and access capacity-constrained managers that would be difficult for individual families to reach independently.

Tax efficiency is a central consideration in GenSpring’s investment process. The firm coordinates investment decisions with tax planning strategies, optimizing the timing of gains and losses, the location of assets across taxable and tax-advantaged accounts, and the use of trusts and other structures to minimize the overall tax burden on family wealth.

Private Markets Approach

GenSpring’s private markets program provides client families with access to institutional-quality private equity, real estate, and private credit investments. The firm evaluates fund managers across strategy types including buyout, growth equity, venture capital, distressed, and real estate, constructing diversified private markets portfolios calibrated to each family’s liquidity profile and return objectives.

The firm’s manager selection process emphasizes consistency of returns, quality of underlying portfolio companies, and the alignment of interests between the general partner and limited partners. GenSpring favors managers with demonstrated ability to add operational value to portfolio companies rather than those relying primarily on financial engineering or market timing.

Co-investment opportunities are offered selectively to clients who have the appetite for more concentrated private markets exposure. These co-investments allow families to invest alongside fund managers in specific transactions at reduced or zero fee levels, enhancing net returns while maintaining exposure to professionally managed deals.

GenSpring’s wealth planning and governance services distinguish it from pure investment management firms. The firm advises families on governance structures, family constitutions, succession planning, and next-generation financial education. These services address the human and organizational dimensions of sustaining wealth across generations, complementing the financial returns generated by the investment portfolio.

The firm also provides philanthropic advisory services, helping families structure charitable giving through donor-advised funds, private foundations, and direct grants. GenSpring integrates philanthropic strategy with investment and tax planning, ensuring that charitable commitments align with the family’s broader financial objectives and values.